Here at Rama’s SCREEN, I’ve been trying to encourage you guys to check out the powerful human drama titled EXTRAORDINARY MEASURES starring Brendan Fraser and Harrison Ford. But here’s what I don’t understand, Cinematical received 2 official posters today for the movie that’s supposed to be about finding a cure for a child’s threatening disease and yet.. the images give another impression, Ford and Fraser’s floating heads and the walking steadfast pose, if I didn’t know any better, I’d say these are posters for a cop buddy flick. It’s a bit misleading, don’t you think? The marketing should really need to come up with a poster that speaks about the story instead…
OFFICIAL SYNOPSIS:
Harrison Ford, Brendan Fraser and Keri Russell star in “Extraordinary Measures” for CBS Films, the film division within CBS Corporation (NYSE: CBS.A and CBS). The project, which wrapped principal photography in mid-June 2009, was the first film to go into production for CBS Films. Ford is also executive producer on the project. Tom Vaughan (“Starter for 10,” “What Happens in Vegas”) is directing.
In the tradition of great inspirational dramas like the Academy Award nominated film “Erin Brockovich” and “The Pursuit of Happyness,” “Extraordinary Measures” is inspired by the true story of John Crowley, a man who defied conventional wisdom and great odds, and risked his family’s future to pursue a cure for his children’s life threatening disease.
From his working class roots, John Crowley (Brendan Fraser) has finally begun to taste success in corporate America. Supported by his beautiful wife Aileen (Keri Russell) and their three children, John is on the fast track. But just as his career is taking off, Crowley walks away from it all when his two youngest children, Megan and Patrick, are diagnosed with a fatal disease. With Aileen by his side, harnessing all of his skill and determination, Crowley teams up with a brilliant, but unappreciated and unconventional scientist, Dr. Robert Stonehill (Harrison Ford). Together they form a bio-tech company focused on developing a life-saving drug. One driven to prove himself and his theories, the other by a chance to save his children, this unlikely alliance eventually develops into mutual respect as they battle the medical and business establishments in a fight against the system – and time.
But, at the last minute, when it appears that a solution has been found, the relationship between the two men faces a final test – the outcome of which will affect the fate of John’s children.
Michael Shamberg and Stacey Sher (“World Trade Center,” “Erin Brockovich”), alongside Carla Santos Shamberg (“Erin Brockovich”), produce through their Double Feature Films banner. Robert Nelson Jacobs (“The Water Horse,” “Chocolat”) wrote the screenplay, which was inspired by the book “The Cure” by Pulitzer Prize-winning writer Geeta Anand.
EXTRAORDINARY MEASURES opens January 22nd, 2010
