Movie marketing can be funny and tricky thing at the same time. You might not be the marketing guru in the room but if you have influence, you’ll find a way to get the word out, a way that gets people to also check out your other movie, might as well, right? That’s exactly what super producer Jerry Bruckheimer’s doing, he’s got tons of projects in his pocket and he knows which one is going to hit bigger than the other but he wants all of them to turn out just as profitable or at least close.
MTV found out recently from the man himself that the first poster art for the movie adaptation PRINCE OF PERSIA: SANDS OF TIME will appear for a brief but noticeable moment in the upcoming romantic comedy CONFESSIONS OF A SHOPAHOLIC which Bruckheimer also produced and it opens February 13th, 2009.
Mega-Producer Jerry Bruckheimer has hidden the poster inside his latest film, “Confessions of a Shopaholic,” appearing as a Times Square advertisement about halfway into the film. It joins posters for a number of other Bruckheimer productions, including the upcoming “G-Force,” though “Persia” is unique in that it marks the first time the film’S artwork has been seen anywhere.
Prominently featured on the poster is lead actor Jake Gyllenhaal in full-costume as Prince Dastan.
This strategy has been compared to similar style that happened in recent years like Akiva Goldsman’s posting a fake Batman Vs. Superman movie poster in the post-apocalyptic thriller I Am Legend. That one caused quite a stir with the web community. Tarantino often features fake ads of his cigarette brand “Red Apple”.
What’s odd is that why would Bruckheimer promote a movie that won’t be released until next year? Why trying to start the buzz so early? PRINCE OF CASPIAN: SANDS OF TIME won’t hit theaters until May 28th, 2010. Usually when it comes to summer movies, the full on campaign begins on the month of January of that same year.
Here’s what I’m guessing will happen on the weekend that CONFESSIONS OF A SHOPAHOLIC opens in theaters, some dude is going to snap a crappy bootleg quality of that PRINCE OF PERSIA Teaser poster and post it on the web for the world to see and then a few days later, the hi-res version will hit the web for everybody to enjoy. So stay tuned, you wouldn’t wanna miss out on this… especially fangirls out there who just can’t wait to see Jake Gyllenhaal in a Persian outfit.
I always thought Rodrigo Santoro would be perfect for that role.
Santoro wouldn’t be such a bad idea.
He does have the looks and the hair kinda like Prince Of Persia.
although.. he’s got too thick an accent for American audiences to understand and I don’t think putting subtitles on is part of the plan.
That and Jake Gyllenhaal would draw in female fans.
I remember there was poll a long time ago to see who the fans think should play Prince of Persia in the movie.
some of the candidates include Antonio Banderas, Cilian Murphy, David Krumholtz, Hugh Jackman, Oded Fehr, even Naveen Andrews but none of them quite fit the part.