The two highest grossing movies of all time are Avatar and Titanic. James Cameron is the king of the box office worldwide, he’s richer than Zeus. Talking to USA TODAY recently, once again he’s trying to again emphasize 3D and how it needs to be a part of cinematic life even television in your homes. But here’s a couple of interesting things that he mentioned…
He wants to re-release AVATAR again in theaters this fall but it will come with extra footage
The wildcard is that we might be re-releasing the movie this fall. It’s kind of gotten stomped out (in theaters) because of Alice in Wonderland. The word we’re getting back from exhibitors is we probably left a couple of hundred million dollars on the table as a result. The question is the appetite still going to be there after the summer glut of movies. We’re going to assess that. We’re talking about maybe adding in additional footage and doing something creative.
According to Hollywood Reporter, there’s about 10-12 minutes of extra scenes that Cameron “cut and could quickly put through postproduction and have ready to add to a director’s cut for a theatrical reissue or as an extra on the DVD release. One scene has to do with Jake Sully’s avatar proving himself to the Na’vi people; the other involves a native festival during which tribe member Tsu’tey gets drunk.”
But here’s the thing… “The maximum length a movie can be released in analog IMAX theaters is 170 minutes”. Avatar is about 160 minute long so Cameron could only add about 10 minutes to the movie and still be in all IMAX theaters, which is a more possible approach than trying to add 40 minute footage.
We’ve been hearing for a while that Titanic would get a 3D conversion but now Cameron has set a season of when exactly that will arrive.
We’re targeting spring of 2012 for the release (of a 3D version of Titanic), which is the 100 year anniversary of the sailing of the ship
I know some people who thought Avatar was the greatest movie of 2009, who have watched it more than a couple of times and way back in the 90s I also knew people who’d watch Titanic in theaters more than once.
My big questions is WHY? I’d do that for The Dark Knight, hell possibly even for Travolta’s From Paris With Love if that was the case but both Avatar and Titanic have some of the most boring moments in the history of cinema.. 3D or no 3D
I got a feeling that this is not so much about Cameron being a pioneer trying to incorporate 3D as the way of life and the way of the future,…as it is about him pushing everybody to go 3D so that he could find an excuse to re-release Avatar and Titanic and bank some more money.
